The Dallas Cowboys gained greater national attention in the fall of 1977 when the Cowboys produced the first NFL cheerleader poster for the Dallas Cowboys. This, and an Esquire magazine article in the very same year led to the squad appearing on two network TV specials, NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special. The Cowboys cheerleaders produced their own one-hour special, The 36 Most Beautiful Girls in Texas, which aired on ABC prior to the season opener of Monday Night Football (which coincidentally was a game that the Cowboys hosted).
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